Group Brands

A pioneer of the European automotive industry, Fiat – in its more than century long history – has built and sold nearly 100 million passenger cars and light commercial vehicles and its models have been named European “Car of the Year” 12 times.

Founded in 1925, Chrysler is a leading U.S. automaker with a tradition of innovation combined with solid engineering that has produced some of the automotive world’s most celebrated models.

In 2009, the two groups formed an alliance, which in 2011 led to Fiat taking a majority interest in Chrysler. That partnership has brought enormous benefits to both groups including: the critical mass necessary to achieve large economies of scale, the potential to increase volumes on individual vehicle platforms and improve returns on investment, as well as the ability to offer a full model range, by combining Fiat’s expertise in the smaller car segments with Chrysler’s know-how in the mid- and full-size segments. Consistent with the operational integration of Fiat and Chrysler, in 2011 the Group established a new organizational structure suited to the global scale of the business, with four operating regions for the mass-market car brands – NAFTA (U.S., Canada and Mexico), LATAM (Central and South America), APAC (Asia Pacific) and EMEA (Europe, the Middle East and Africa) – and two operating segments with a global remit – the first focused on development, production and sale of luxury and performance cars (Ferrari and Maserati) and the second focused on the production and sale of components and production systems for the automotive industry (Magneti Marelli, Teksid and Comau).

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AUTOMOTIVE BRANDS

Fiat

Fiat

The quintessential symbol of Italian motoring, the brand strives to offer simple solutions to the complex needs of its customers, providing them freedom of mobility with flexible, appealing and affordably priced automobiles. Rich with innovative technological content, Fiat cars are easy to drive, economical to own and operate, and eco-friendly with low pollutant and CO2 emissions levels.

Alfa Romeo

Alfa Romeo

The distinctive, fluid lines of an Alfa Romeo are inspired by the brand’s long sporting tradition. Every model is a finely-engineered balance of style, performance, comfort and safety. Constant innovation in lightweight materials and advanced engine technologies ensures Alfa Romeo cars are best-in-class in combining operating efficiency with a level of performance and handling that adds up to pure driving emotion.

Lancia

Lancia

Now with one of the most complete offerings in the market, the new line-up unites Lancia’s trademark Italian passion and style with the vitality and substance of Chrysler. Synonymous with Style, Substance and Attitude, the brand’s models cover the spectrum from the B segment to mid- and full-size sedans and convertibles and large MPVs. Each and every model is guaranteed to appeal to the most discerning of customers.

Abarth

Abarth

Abarth specializes in performance modification and the brand’s philosophy centers around empowering customers and transforming the ordinary into the extraordinary. The modern successor of the company founded in 1949 by Karl Abarth – a legend in the world of motorsport – this FGA brand has been producing on-road sports vehicles since its relaunch in 2007.

Fiat Professional

Fiat professional

Professionals serving professionals. Fiat's commercial vehicle brand offers large and small businesses an extensive range of models for every working and transport. Fiat Professional's vehicles are designed to minimize operating costs and maximize profitability.

Chrysler

ChryslerThe spirit of hard work. Earning your place without forgetting where you’re from. That’s what the Chrysler brand and its vehicles are all about. Vehicles like the iconic, most awarded new vehicle ever, the Chrysler 300. Then there’s the Chrysler 200 sedan, that has inspired the nameplate’s and the brand’s identity: “Imported from Detroit” means the quality of an import combined with the pride of buying American. Finally, from the city that gave the world its first minivan, we took the best minivan in the industry – and number one seller in the U.S. in 2010 – and made it better: Chrysler Town & Country.

Jeep

JeepEntering its eighth decade of legendary heritage, the Jeep® brand continues to deliver an open invitation to live life to the fullest by offering a full line of vehicles that provide owners with a sense of safety and security to handle any adventure with confidence. Since 1941, when the first Jeep vehicle was born, the brand has continued to produce unique, versatile and capable vehicles. The Jeep brand delivers customers an experience that no other automotive brand can possibly offer.

Dodge

DodgeFor nearly 100 years, Dodge has defined passionate and innovative vehicles that stand apart in performance and style. Building upon its rich heritage of muscle cars, racing technology and ingenious engineering, Dodge offers a full-line of cars, crossovers, minivans and SUVs built for top performance – from power off the line and handling in the corners, to high-quality vehicles that deliver unmatched versatility and excellent fuel efficiency. Only Dodge offers such innovative functionality combined with class-leading performance, exceptional value and distinctive design.

Ram

RamRam Truck has established its identity with customers since launch as a standalone brand. Creating a distinct brand for Ram trucks has allowed the brand to concentrate on how core customers use their trucks and what new features they’d like to see. Whether focusing on a family that uses its half-ton truck day in and day out, a hard-working Ram Heavy Duty owner or a business that depends on its commercial vehicles every day, Ram has the truck market covered.

The Ram Truck brand has the most innovative lineup of full-size trucks on the market. Ram Truck has emerged as a full-size truck leader by investing substantially in new products, infusing them with great looks, refined interiors, durable engines and features that further enhance their capabilities.

SRT

SRTFormed in 2002 as one of the industry’s leading in-house automotive performance groups, SRT’s original premise, which is still followed today, was to create the Chrysler Group’s boldest, most distinctive vehicles that delivered benchmark performance.

In June 2011, Chrysler Group LLC officially elevated the SRT® division - the Street and Racing Technology team - to a separate brand that promises to maintain its successful formula to design, engineer and build benchmark high-performance vehicles for Chrysler, Jeep® and Dodge. SRT® vehicles are not simple machines. They are designed and built by Chrysler Group’s in-house performance brand, so each SRT® vehicle adheres to five proven hallmarks that include awe-inspiring powertrains; outstanding ride, handling and capability; benchmark braking; aggressive and functional exteriors; and race-inspired and high-performance interiors to remain true to its performance roots.

Mopar

Mopar

Mopar® is the Group brand for Parts & Service and Customer Service which is establishing itself as one of the major players in the market. Established in 1937, Mopar® first made a name for itself with a line of top-performance components for racing cars in the 1960s and in 2012 it celebrated 75 years in business. As part of the integration between Fiat and Chrysler Group, Mopar® expanded its coverage in the EMEA area with the integration of service, spare parts and customer service programs. The decision of the two partners to share components and systems across models and rationalize distribution and service procedures globally has resulted in a new commercial strategy for Mopar® that is bringing significant benefits to customers.

Ferrari

Ferrari

The company’s story officially began in 1947 when its first road car, the 125 S, emerged from no. 4 Via Abetone Inferiore in Maranello. The iconic two-seater went on to win the Rome Grand Prix later that year and shortly thereafter was developed into a refined GT roadster. The company has travelled a long way since then, but its mission has remained unaltered: to make unique sports cars that represent the finest in Italian design and craftsmanship, both on the track and on the road. The very definition of excellence and sportiness, Ferrari needs no introduction. Its principal calling card is the numerous Formula One titles it has won: a total of 16 constructors’ championships and 15 drivers’ championships. And of course, there is the impressive line-up of legendary GT models. Cars that are unique for their design, technology and luxurious styling and that represent the best in Italian the world over.

Maserati

MaseratiMaserati are unique for their allure, elegance and state-of-the-art technology. Engineering excellence and passion are the hallmarks of models such as the GranTurismo, the first modern 2-door, 4-seat coupé which combines power, elegance and futuristic design with surprising practicality, and the GranCabrio, the brand’s first ever 4-seat cabriolet. Maseratis are immediately recognizable for their extraordinary personality and their appeal to the most discerning tastes.

COMPONENTS AND PRODUCTION SYSTEMS

Magneti Marelli

Magneti MarelliMagneti Marelli is an international leader in the design and production of state-of-the-art automotive systems and components: from lighting to engine control, electronics and suspension systems, from exhaust systems to components for the aftermarket and motorsport. Through a process of continuous innovation, Magneti Marelli seeks to leverage its technical know-how, in conjunction with the Group’s cross-sector expertise in electronics, to develop intelligent systems and solutions that contribute to the evolution of safe and sustainable mobility, as well as enhancing the passenger experience. The company has been a major contributor to the enormous technological advances in the automotive sector in recent years.

Teksid

TeksidTeksid is the world’s largest producer of gray and nodular iron castings. The company is constantly upgrading and improving production quality to meet the ever more exacting needs of the automotive industry globally. Teksid produces engine blocks, cylinder heads, engine components, transmission parts, gearboxes and suspensions. Through Teksid Aluminum, it is also a world leader in production technologies for aluminum cylinder heads and engine components. Teksid’s competitive advantages are based on: more than 80 years of experience; a high level of automation; continuous technology upgrades to improve quality standards; and close integration with the product development activities of customers, which include the leading global producers of cars, trucks, tractors and diesel engines.

Comau

ComauA global leader in industrial automation, Comau has some 40 years of experience in designing and constructing
advanced automobile production systems: from body welding to machining and engine assembly. Comau applies its
significant know-how in automation to a wide range of industrial applications, as well as producing industrial robots
for a variety of specialized applications and giving customers a high level of service support.

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