3. Selling, general and administrative costs

Selling costs amount to €4,339 million in 2012 (€3,264 million in 2011) and mainly consist of marketing, advertising, and sales personnel costs.

General and administrative costs amount to €2,392 million in 2012 (€1,783 million in 2011) and mainly consist of administration expenses which are not attributable to sales, manufacturing or research and development functions.

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