Luxury and Performance Brands


Commercial Performance

Both commercially and financially, 2012 was a record year for Ferrari.Ferrari

Several markets registered strong volume growth from the beginning of the year and, despite the overall economic uncertainty, that trend continued throughout the year.

The U.S. remained the brand’s number one market, with positive performance for all models, in particular the California and FF. In Europe, the brand posted strong performances in Germany and the United Kingdom, but sales in Italy were severely impacted by general economic conditions and new tax measures introduced during the year.

Demand remained strong across the entire range with a more even mix between 8-cylinder and 12-cylinder models compared to 2011. The year-over-year increase for 12-cylinder models was driven by continued positive results for the FF and, towards the end of the year, the contribution of the new F12 Berlinetta that was launched at the Paris Motor Show in September.

Ferrari is present in 60 markets around the world with a complete range of recent models that are an average of 100 hp more powerful than the previous generation, but with fuel consumption and CO2 emissions up to 30% lower.

During the year, the brand strengthened its presence in several markets, particularly China, where it marked the 20th anniversary since the sale of the first Ferrari. The occasion was celebrated with a permanent exhibit at the Shanghai Expo and an event in Guangzhou at the end of November during which 130 Ferraris paraded through the city streets. The event drew some 250,000 spectators.

On the sporting front, Team Ferrari returned to the top of the rankings in Formula 1 with Fernando Alonso being front-runner in the Drivers’ Championship for most of the season and remaining a title contender right up to the final race.

Private Ferrari teams led their categories in the mixed brand GT championships winning the FIA World Endurance Championship (which includes the 24 Hours at Le Mans), the International GT Open and the Grand Am. It was a successful year also for the American, European and Asia mono-brand series, which all closed the season with final races in Valencia at the beginning of December.

Retail activities continued to expand with the opening of several new Ferrari Stores, including locations in Munich and Rio de Janeiro. In Abu Dhabi, the Ferrari Store at Ferrari World posted another year as the brand’s top grossing store.

For sponsorship and licensing activities, the brand’s partners PUMA and Hublot achieved optimum results throughout the year.

Web-based promotion also continued and the brand’s following on social networks continued to increase steadily. Ferrari’s official Facebook page now has more than 10 million fans.

A total of 7,315 street cars were sold to end customers, representing a 7% increase over 2011.

North America remained Ferrari’s no. 1 market (accounting for 28% of worldwide sales), with 2,050 street cars sold to end customers (+13% over 2011). In Europe, a total of 3,121 street cars were sold to end customers, representing a 2% increase over the prior year. In Western Europe the strongest performances for the year were the UK, with 665 vehicles sold (+26%), Germany, with 756 vehicles sold (+11%), and Switzerland, with 369 vehicles sold (+23%). By contrast, sales in Italy contracted 40% to 341 units. France was substantially in line with the prior year at 331 vehicles. For Eastern Europe, the brand’s most notable gain was in Russia, where sales were up 19%.

In the Middle East and Africa, a total of 540 street cars were sold to end customers (+4%). A solid 36% increase in South Africa (128 vehicles sold), more than offset the 23% decrease in the United Arab Emirates (the principal market in the region). The Asia-Pacific region continued its upward trend, with a total of 1,474 cars sold (+9% over 2011) on the back of excellent performance in Hong Kong, Taiwan, Indonesia and Japan. Those increases more than offset the volume decline in Australia (-27% to 109 vehicles). In China, sales to end customers were in line with the prior year at 454 vehicles.

In 2012, Ferrari shipped a total of 7,318 street cars to the network, representing a 5% increase over the prior year and an all-time record for the brand. For 8-cylinder models, there was a 3% year-over-year increase. Shipments of 12-cylinder models were up 11%, driven primarily by the new FF and the new F12 Berlinetta, which contributed in the fourth quarter.

Innovation, Products and Awards

During the year, Ferrari launched the F12 Berlinetta, the fastest street car to ever sport the Ferrari badge with a highly-efficient new 12-cylinder direct injection engine that delivers 740 hp. First unveiled at the Geneva Motor Show, where it was the undisputed star of the show, the F12 Berlinetta received accolades for its revolutionary but distinctive Ferrari styling and technical innovation. Compact on the exterior, yet spacious on the interior, the vehicle combines a sophisticated, ergonomic cockpit and a whole new level of on-board comfort with the ultimate in dynamic performance. The car’s exceptional aerodynamic design, developed in the Ferrari wind tunnel, incorporates innovative solutions that maximize performance and minimize environmental impact.

Also in Geneva, Ferrari premiered the new 490 hp California, which is both 30 kilos lighter than its predecessor and 30 hp more powerful.

At the Beijing Auto Show in April, the marque presented the latest evolution of the Hy-Kers system, a hybrid solution that will be offered on future models.

At the Paris Motor Show in September, Ferrari presented its entire line-up of current models, as well as an all-new carbon fiber body shell developed from Formula 1 technology that will be used for an upcoming limited edition electric hybrid model to be released in 2013.

Awards and recognitions received during the year included: “Best Performance Engine of the Year”, for the second consecutive year, for the 8-cylinder engine on the 458 and “Supercar of the Year” from Top Gear for the F12 Berlinetta, which was also awarded the “Golden Steering Wheel” by Autobild/Bild am Sonntag.


Commercial Performance

Maserati closed 2012 with positive results as performance in the U.S. and Asia more than compensated for unfavorable market conditions in MaseratiEurope. Shipments were up 2% over the prior year, in line with the market, while revenues increased 8%.

In motor sport, the 3rd season of the highly successful Trofeo Maserati kicked off on May 20th at the Jarama circuit in Madrid. The 2012 calendar included six races, two of which were held outside Europe for the first time (California in September and China in November).

During 2012, Maserati shipped 6,288 cars to the network, a 2% increase over 2011. In the U.S., shipments totaled 2,904 vehicles (+19%), representing the best volume performance in 8 years and confirming the U.S. as the brand’s number one market. For the second consecutive year, China ranked as the brand’s second largest market with shipments increasing more than 10% over the prior year to 930 vehicles. Excluding China, shipments in the Asia Pacific region were up 21% over the prior year to 861 units. The Middle East registered the highest percentage increase, with shipments up 37% to 417 vehicles (304 in 2011). Performance in those regions more than offset significant declines in Europe, where shipments were down 30% over the prior year to 1,071 vehicles.

With the contribution of the new Sport version, the Maserati GranTurismo was the top selling vehicle this year with a total of 3,172 units sold (+12% over 2011). Now in its final year of production, Maserati’s luxury sport sedan, the Quattroporte sold 1,499 units. Performance for the GranCabrio was in line with the prior year (1,617 vehicles).

Products and Awards

Maserati’s future luxury SUV, the Levante, made its American debut at the Detroit Auto Show in January.

At the Geneva Motor Show in March, Maserati presented the new GranTurismo Sport, powered by a 460 hp engine and available with both automatic and sequential transmissions.

At the Paris Motor Show in September, Maserati officially presented the GranCabrio MC, the latest evolution of the successful convertible which incorporates technologies developed from the brand’s many years of experience in motor racing.

During the first two weeks of December, the international press was given the opportunity to road test the new Maserati Quattroporte. The model was debuted in January at the 2013 Detroit Auto Show.


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